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Books > Social sciences > Education > Organization & management of education
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Design - Models of Change (Hardcover)
Loot Price: R1,677
Discovery Miles 16 770
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Design - Models of Change (Hardcover)
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How do designers do what they do? How do architects, engineers,
industrial, fashion and graphic designers think? What is it that
goes on in their minds that enables them to shape the things that
people buy, use and inhabit? And how far do they share their mental
abilities with people at large? Is it true that everyone is a
designer in their own way? In Design: Models of Change, Ken Baynes
draws on a lifetime's research and experience to suggest answers to
these questions. He uses the latest findings from neuroscience and
evolutionary biology but also traces the story of designerly
thinking back to the early days of homo sapiens sapiens and such
momentous changes as the invention of cooking, the Enlightenment
and the industrial revolution. Essentially the ability to design
depends on the capacity of the human mind to make coherent causal
models of our experience and the world. Using these cognitive
models we remember the past, interact with the present and imagine
the possibility of alternative futures. Design focuses on the
future of material culture and so sets out to provide a favourable
environment for the evolution of human society. So far so positive.
However, Ken also identifies a malignant role played by design in
the environmental, social and economic crises now facing the world.
How can the energy and creativity of designerly thinking be
directed to these key issues? A central aim of the book is to
launch a debate on this topic which is crucial to the survival of
homo sapiens sapiens.
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