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Data Skills for Media Professionals - A Basic Guide (Paperback)
Loot Price: R871
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Data Skills for Media Professionals - A Basic Guide (Paperback)
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Teaches the basic, yet all-important, data skills required by
today's media professionals The authors of Data Skills for Media
Professionals have assembled a book that teaches key aspects of
data analysis, interactive data visualization and online map-making
through an introduction to Google Drive, Google Sheets, and Google
My Maps, all free, highly intuitive, platform-agnostic tools
available to any reader with a computer and a web connection.
Delegating the math and design work to these apps leaves readers
free to do the kinds of thinking that media professionals do most
often: considering what questions to ask, how to ask them, and how
to evaluate and communicate the answers. Although focused on Google
apps, the book draws upon complementary aspects of the free QGIS
geographic information system, the free XLMiner Analysis ToolPak
Add-on for Google Sheets, and the ubiquitous Microsoft Excel
spreadsheet application. Worked examples rely on frequently updated
data from the U.S. Bureau of Labor Statistics, the Federal Election
Commission, the National Bridge Inventory of structurally deficient
bridges, and other federal sources, giving readers the option of
immediately applying what they learn to current data they can
localize to any area in the United States. The book offers chapters
covering: basic data analysis; data visualization; making online
maps; Microsoft Excel and pivot tables; matching records with
Excel's VLOOKUP function; basic descriptive and inferential
statistics; and other functions, tools and techniques. Serves as an
excellent supplemental text for easily adding data skills
instruction to courses in beginning or advanced writing and
reporting Features computer screen captures that illustrate each
step of each procedure Offers downloadable datasets from a
companion web page to help students implement the techniques
themselves Shows realistic examples that illustrate how to perform
each technique and how to use it on the job Data Skills of Media
Professionals is an excellent book for students taking skills
courses in the more than 100 ACEJMC-accredited journalism and mass
communication programs across the United States. It would also
greatly benefit those enrolled in advanced or specialized reporting
courses, including courses dedicated solely to teaching data
skills.
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