First Choice is a continuing opportunity to learn how the world's
top designers approach and evaluate their own work. In an attempt
to demonstrate the broad parameters of design, Ken Cato has
selected a cross-section of designers from more than 40 countries
and asked the impossible question of them to choose and justify
their favourite all-time work and support this choice with those
other works considered. This is an invaluable reference book for
those interested in graphic design and the selection criteria
applied to the world's leading exponents of the profession.
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