"Challenging, inspiring and practical." Bear Grylls "I can't think
of anyone more qualified to write about the significance of knowing
your purpose than my friend Ken Costa... His new book, Know Your
Why, is absolutely foundational to living a purpose driven life."
Rick Warren "Among the crush and the rush of life, there's no
better guide in the pursuit of getting it right than my friend Ken
Costa... I highly recommend Know Your Why, and am confident you
will see more clearly and live more purposefully after absorbing
the wisdom in its pages." Louie Giglio, Pastor, Passion City
Church, Passion Conferences "This is an important and timely book.
In a world of seemingly endless options, discerning the voice of
God can be an increasingly difficult task. Ken draws on decades of
experience to help Christians cut through the confusion and
distractions and live lives in tune with God." Andy Stanley, Senior
Pastor, North Point Ministries "There are few people on this planet
that I find more fascinating than Ken Costa. His capacity for
business is only outweighed by his affection for the local church;
and he has beautifully modelled to a generation what it means to
live out your calling and build the Kingdom." Brian Houston, Global
Founder and Senior Pastor of Hillsong Church Are you working for
cash, a career, a cause-or a calling? "Why do you do what you do?"
People work for a variety of reasons. For many, the primary purpose
of their work is cash. Their principal motivation is the paycheck
that funds their everyday needs. Their work is a means to an end.
Others are motivated by ambitions for a career, to move up the
professional ladder and expand their experience, becoming more
skilled in a particular area. Still others work for a cause,
believing in the wider purpose of their work, attempting to make a
difference in the world-to leave a mark in some way. All of these
are legitimate motivations. However, missing from all three is any
sense of the value of work itself. The focus is on the output of
the workplace, rather than valuing the input. What we need is
calling. Those who see their work as a calling experience a rich
integration in their lives. They sense a purpose, a direction to
their activities. Work has intrinsic meaning, rather than being
simply a means to an end. In many ways this is precisely what the
Spirit of God does in our lives. When we are in the flow of the
Spirit, we are cooperating fully in our God-given callings. When
people embrace their callings, they love their work, can manage
inevitable tensions that arise, and are welcomed by their
colleagues, who sense that there is something beyond the cash or
career objectives. But how do we get there? Know Your Why is
written with one objective: to help you find your life's calling so
that you can be more satisfied, fulfilled, and happier at work.
"You did not choose me, but I chose you and appointed you so that
you might go and bear fruit-fruit that will last." -John 15:16 NIV
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