Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
|
Not currently available
Creative Selection - Inside Apple's Design Process During the Golden Age of Steve Jobs (Hardcover)
Loot Price: R439
Discovery Miles 4 390
You Save: R91
(17%)
|
|
Creative Selection - Inside Apple's Design Process During the Golden Age of Steve Jobs (Hardcover)
(sign in to rate)
List price R530
Loot Price R439
Discovery Miles 4 390
You Save R91 (17%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
'Kocienda reveals the real secret of Steve Jobs's leadership and
Apple's magic' - Kim Scott, bestselling author of Radical Candor A
Wall Street Journal bestseller An insider's account of Apple's
creative process during the golden years of Steve Jobs. Hundreds of
millions of people use Apple products every day; several thousand
work on Apple's campus in Cupertino, California; but only a handful
sit at the drawing board. Creative Selection recounts the life of
one of the few who worked behind the scenes, a highly-respected
software engineer who worked in the final years of the Steve Jobs
era, the Golden Age of Apple. Ken Kocienda offers an inside look at
Apple's creative process. For fifteen years, he was on the ground
floor of the company as a specialist, directly responsible for
experimenting with novel user interface concepts and writing
powerful, easy-to-use software for products including the iPhone,
the iPad and the Safari web browser. His stories explain the
symbiotic relationship between software and product development for
those who have never dreamed of programming a computer, and reveal
what it was like to work on the cutting edge of technology at one
of the world's most admired companies. Kocienda shares moments of
struggle and success, crisis and collaboration, illuminating each
with lessons learned over his Apple career. He introduces the
essential elements of innovation, inspiration, collaboration,
craft, diligence, decisiveness, taste, and empathy, and uses these
as a lens through which to understand productive work culture. An
insider's tale of creativity and innovation at Apple, Creative
Selection shows readers how a small group of people developed an
evolutionary design model, and how they used this methodology to
make groundbreaking and intuitive software which countless millions
use every day.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.