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E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition) Loot Price: R863
Discovery Miles 8 630
You Save: R140 (14%)
E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition): Kenneth Laudon, Carol Traver

E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition)

Kenneth Laudon, Carol Traver

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List price R1,003 Loot Price R863 Discovery Miles 8 630 | Repayment Terms: R81 pm x 12* You Save R140 (14%)

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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: July 2019
First published: 2020
Authors: Kenneth Laudon • Carol Traver
Dimensions: 290 x 220 x 10mm (L x W x T)
Format: Paperback
Pages: 912
Edition: 15th edition
ISBN-13: 978-1-292-30317-8
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Internet > General
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
LSN: 1-292-30317-4
Barcode: 9781292303178

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