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E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition)
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E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition)
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For courses in e-commerce. The most up-to-date, comprehensive
overview of e-commerce today Lively and fun to read, E-commerce
2019: business.technology.society is an in-depth, thought-provoking
introduction to e- commerce focusing on key concepts and the latest
empirical and financial data. Hundreds of examples from companies
such as Facebook (R), Google (R), Twitter (R), and Amazon (R)
illustrate how e-commerce is altering business practices and
driving shifts in the global economy. The entire 15th edition,
including its data, figures, and tables, has been updated through
October 2018. It has up-to-date coverage of key topics in
e-commerce today, such as privacy and piracy, government
surveillance, cyberwar, social-local-mobile marketing, Internet
sales taxes, and intellectual property.
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