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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Employee-ownership & co-operatives

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The Inversion Factor - How to Thrive in the Iot Economy (Hardcover) Loot Price: R430
Discovery Miles 4 300
You Save: R143 (25%)
The Inversion Factor - How to Thrive in the Iot Economy (Hardcover): Kenneth Traub

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The Inversion Factor - How to Thrive in the Iot Economy (Hardcover)

Kenneth Traub

Series: The Mit Press

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List price R573 Loot Price R430 Discovery Miles 4 300 You Save R143 (25%)

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Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

General

Imprint: MIT Press
Country of origin: United States
Series: The Mit Press
Release date: October 2017
First published: 2017
Authors: Kenneth Traub (Pamela K. Cohen (widow & executor))
Dimensions: 236 x 160 x 16mm (L x W x T)
Format: Hardcover
Pages: 232
ISBN-13: 978-0-262-03727-3
Categories: Books > Business & Economics > Business & management
Books > Science & Mathematics > Science: general issues
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Science & Mathematics > Science: general issues > Impact of science & technology on society
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Employee-ownership & co-operatives
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LSN: 0-262-03727-0
Barcode: 9780262037273

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