Strategic Brand Management: Global Edition (Paperback, 4th edition)

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	October 2012
First published:	2013
Authors:	Kevin Keller
Dimensions:	275 x 218 x 22mm (L x W x T)
Format:	Paperback
Pages:	590
Edition:	4th edition
ISBN-13:	978-0-273-77941-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	0-273-77941-9
Barcode:	9780273779414

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