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Books > Business & Economics > Business & management > Business competition

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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Hardcover) Loot Price: R1,000
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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Hardcover):...

Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Hardcover)

Kevin Ryan, Rob "Spider" Graham

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List price R1,262 Loot Price R1,000 Discovery Miles 10 000 | Repayment Terms: R94 pm x 12* You Save R262 (21%)

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2014
Authors: Kevin Ryan • Rob "Spider" Graham
Dimensions: 235 x 155 x 23mm (L x W x T)
Format: Hardcover
Pages: 238
ISBN-13: 978-1-137-44420-2
Categories: Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-137-44420-7
Barcode: 9781137444202

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