International Business (Paperback, 2nd edition)

The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	February 2016
First published:	2016
Authors:	Klaus Meyer • Mike W. Peng
Dimensions:	260 x 195 x 20mm (L x W x T)
Format:	Paperback
Pages:	606
Edition:	2nd edition
ISBN-13:	978-1-4737-2264-4
Categories:	Books > Business & Economics > Business & management > International business Books > Law > International law > Public international law > International law of transport & communications > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > University Of Johannesburg > Business & Economics Books > Academic & Education > University Of Johannesburg > Economics
LSN:	1-4737-2264-0
Barcode:	9781473722644

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