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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)
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Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)
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Retaining the solid theoretical foundation of the 14th US edition
of Principles of Marketing by Kotler and Armstrong, this text helps
students understand the complex marketing environment in which
Southern African organisations operate. A team of academics has
adapted the text by integrating recent South African research,
data, examples and case studies. This edition retains the
practical, approachable and accessible style of the original text,
which makes for an engaging and informative book. Its content
coverage, while broad, is also in-depth, and skilfully integrates
local and global examples.
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