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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed) Loot Price: R572
Discovery Miles 5 720
You Save: R111 (16%)
Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed): Kotler
Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed): Kotler

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Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)

Kotler

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List price R683 Loot Price R572 Discovery Miles 5 720 You Save R111 (16%)

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Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

General

Imprint: Pearson
Country of origin: South Africa
Release date: December 2015
Editors: Kotler
Dimensions: 280 x 212 x 34mm (L x W x T)
Format: Paperback
Pages: 750
Edition: 2nd ed
ISBN-13: 978-1-77578-949-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Books > Academic & Education > Varsity Textbooks > Marketing
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
LSN: 1-77578-949-7
Barcode: 9781775789499

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