Books > Reference & Interdisciplinary > Communication studies > Research methods
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Qualitative Data Analysis with NVivo (Paperback, 3rd Revised edition)
Loot Price: R962
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Qualitative Data Analysis with NVivo (Paperback, 3rd Revised edition)
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Engaging and accessible, this book offers students a complete guide
to using NVivo for qualitative data analysis. Drawing on their
wealth of expertise, the authors offer detailed, practical advice
that relates to students' own experience and research projects.
Packed with real-world examples and case studies, the book supports
students through every stage of qualitative data analysis. The
Third Edition: Contains fully integrated instructions for using
NVivo on both Mac and PC, with screenshots and click-by-click
guidance. Seamlessly interweaves theory and practice in
easy-to-follow steps. Empowers students to develop their critical
thinking. Accompanied by video tutorials for both Mac and PC, web
links and a host of other helpful online resources, this
step-by-step book removes students' anxiety about tackling data
analysis. Whether for advanced researchers or those approaching the
task for the first time, this clear, yet comprehensive guide is the
perfect companion for anyone doing qualitative data analysis with
NVivo.
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