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Mid-Century Modernism and the American Body - Race, Gender, and the Politics of Power in Design (Hardcover)
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Mid-Century Modernism and the American Body - Race, Gender, and the Politics of Power in Design (Hardcover)
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The first investigation of how race and gender shaped the
presentation and marketing of Modernist decor in postwar America In
the world of interior design, mid-century Modernism has left an
indelible mark still seen and felt today in countless open-concept
floor plans and spare, geometric furnishings. Yet despite our
continued fascination, we rarely consider how this iconic design
sensibility was marketed to the diverse audiences of its era.
Examining advice manuals, advertisements in Life and Ebony,
furniture, art, and more, Mid-Century Modernism and the American
Body offers a powerful new look at how codes of race, gender, and
identity influenced—and were influenced by—Modern design and
shaped its presentation to consumers. Taking us to the booming
suburban landscape of postwar America, Kristina Wilson demonstrates
that the ideals defined by popular Modernist furnishings were far
from neutral or race-blind. Advertisers offered this aesthetic to
White audiences as a solution for keeping dirt and outsiders at
bay, an approach that reinforced middle-class White privilege. By
contrast, media arenas such as Ebony magazine presented African
American readers with an image of Modernism as a style of comfort,
security, and social confidence. Wilson shows how etiquette and
home decorating manuals served to control women by associating them
with the domestic sphere, and she considers how furniture by George
Nelson and Charles and Ray Eames, as well as smaller-scale
decorative accessories, empowered some users, even while
constraining others. A striking counter-narrative to conventional
histories of design, Mid-Century Modernism and the American Body
unveils fresh perspectives on one of the most distinctive movements
in American visual culture.
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