This open access book examines the lived experiences of diasporic
Korean youth in light of the transnational flows of South Korean
popular culture, known as the Korean Wave, or Hallyu. Drawing on an
ethnographic study of Korean Canadian youth and their engagement
with the Korean Wave, the book proposes a critical understanding of
the interactions between diasporic youth audiences and popular
culture. By examining the Korean Wave as diasporic cultural
practices rather than the diffusion of national cultural products,
the book reveals the diversified ways in which cultural flows are
negotiated by audiences who take up relatively ambivalent reception
positions between two or more national and cultural contexts. This
book expands the scope of transnational audience studies and youth
cultural studies by focusing attention on the diasporic media
practices of young people.
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