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The Modi Effect - Inside Narendra Modi's campaign to transform India (Paperback)
Loot Price: R306
Discovery Miles 3 060
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The Modi Effect - Inside Narendra Modi's campaign to transform India (Paperback)
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Loot Price R306
Discovery Miles 3 060
Expected to ship within 12 - 17 working days
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How did a 'chai wallah' who sold tea on trains as a boy become
Prime Minister of India? On May 16, 2014, Narendra Modi was
declared the winner of the largest election ever conducted anywhere
in the world, having fought a campaign unlike any before. Political
parties in Britain, Australia and North America pride themselves on
the sophistication of their election strategies, but Modi's
campaign was a master-class in modern electioneering. His team
created an election machine that broke new ground in the use of
social media, the Internet, mobile phones and digital technologies.
Modi took part in thousands of public events, but in such a vast
country it was impossible to visit every town and village. The
solution? A 'virtual Modi' - a life-size 3D hologram - beamed to
parts he could not reach in person. These pioneering techniques
brought millions of young people to the ballot box - the holy grail
of election strategists everywhere - as Modi trounced the governing
Congress Party led by the Gandhi dynasty. Former BBC correspondent
and Downing Street communications expert Lance Price has been
granted exclusive access to Prime Minister Narendra Modi and his
team of advisers. With complete freedom to tell it as he finds it,
he details Modi's rise to power, the extraordinary election victory
and its aftermath. The Modi Effect: Inside Narendra Modi's campaign
to transform India lifts the lid on a whole new box of tricks,
where message-management and IT wizardry combined to create a
vote-winning colossus of awesome potency.
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