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Doing Business in the MENA Region - Insights from the EFMD Case Writing Competition (Hardcover)
Loot Price: R1,702
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Doing Business in the MENA Region - Insights from the EFMD Case Writing Competition (Hardcover)
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Leadership and management education has relied too heavily on
insights from North America and Europe - regions where growth has
stagnated in recent years. In this book, EFMD and the top ranked
business school HEC Paris have teamed up to explore and critically
review key cases in leadership, management and several functional
areas in the MENA region. The MENA region hosts a variety of
countries with tremendous growth opportunities in both the present
and future. Simultaneously, the region is highly heterogeneous.
GDP, overall development and the nature of players and competition
differ drastically. Based on the best submissions of the annual
EFMD case competition, this book enables the reader to learn more
about the success factors as well as the particularities of the
region. The book is intended for all those readers interested in
exploring to what extent doing business is culture-bound versus
culture-free. With rich descriptions of contrasted settings, unique
insights into the specific challenges and new solutions tailored to
better prepare future actions, this book will be required reading
for management scholars in many disciplines.
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