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Public Relations Research Annual - Volume 3 (Paperback) Loot Price: R936
Discovery Miles 9 360
Repayment Terms: R88 pm x 12*
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Public Relations Research Annual - Volume 3 (Paperback): Larissa A. Grunig, James E. Grunig

Public Relations Research Annual - Volume 3 (Paperback)

Larissa A. Grunig, James E. Grunig

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Loot Price R936 Discovery Miles 9 360 | Repayment Terms: R88 pm x 12*

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2011
First published: 1991
Editors: Larissa A. Grunig • James E. Grunig
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 248
ISBN-13: 978-0-415-51558-0
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
LSN: 0-415-51558-0
Barcode: 9780415515580

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