The past 20 years have seen an influx of women into the
practice of public relations, yet gender-based disparities in pay
and advancement remain a troubling reality. As the field becomes
feminized, moreover, female and male practitioners alike confront
the prospect of dwindling salaries and prestige. This landmark book
presents a comprehensive examination of the status of women in
public relations and proposes concrete ways to achieve greater
parity in education and practice. The authors integrate the
theoretical literature of public relations and gender with results
of a major longitudinal study of women in the field, along with
illuminating focus group and interview data. Topics covered include
factors contributing to sex discrimination; how public relations
stacks up against other professions on gender-related issues; the
challenges facing female managers and entrepreneurs; the
experiences of ethnic minority professionals; the salary gap; the
glass ceiling; and how to foster solutions on individual,
organizational, and societal levels.
This volume is an essential read for both educators and
practitioners in public relations. It can be used as a course text
in graduate research seminars, and also as a supplemental text in
courses addressing gender issues in PR. It serves as a useful guide
for young practitioners entering the profession, and provides
critical insights for public relations managers.
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