In today's world of smart phones, smart grids, and smart cars,
companies are collecting, storing, and sharing more information
about consumers than ever before. Although companies use this
information to innovate and deliver better products and services to
consumers, they should not do so at the expense of consumer
privacy. This book provides an overview for how companies can act
now to implement best practices to protect consumers' private
information. These best practices would include making privacy the
"default setting" for commercial data practices and give consumers
greater control over the collection and use of their personal data
through simplified choices and increased transparency. Implementing
these best practices will enhance trust and stimulate commerce.
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