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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Campaign Reform - Insights and Evidence (Hardcover) Loot Price: R2,550
Discovery Miles 25 500
Campaign Reform - Insights and Evidence (Hardcover): Larry M. Bartels, Lynn Vavreck Lewis

Campaign Reform - Insights and Evidence (Hardcover)

Larry M. Bartels, Lynn Vavreck Lewis

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Loot Price R2,550 Discovery Miles 25 500 | Repayment Terms: R239 pm x 12*

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What is wrong with American political campaigns? How could the campaign process be improved? This volume brings the expertise of leading political scientists to the public debate about campaign reform. These scholars probe the reality behind the conventional wisdom that nasty, vacuous campaigns dominated by big money and cynical media coverage are perverting our political process and alienating our citizenry.
Some of their conclusions will be startling to campaigners and critics alike. For example, "attack" advertisements prove to be no more effective than self-promotional advertisements, but "are" more substantive. Indeed, candidates in their advertisements and speeches focus more on policy and less on strategy and process than any major news outlet, including the "New York Times." The volume suggests that, as a result, prospective voters in 1996 knew more about the candidates' issue positions than in any presidential election in decades, yet turnout and public faith in the electoral process continued to decline.
For aspiring reformers, Bartels and his colleagues provide a bracing reality check. For students and scholars of electoral politics, political communication, and voting behavior, they provide an authoritative summary and interpretation of what we know about the nature and impact of political campaigns. The insights and evidence contained in this volume should be of interest to anyone concerned about the present state and future prospects of American electoral process.
Larry M. Bartels is Professor of Politics and Public Affairs and Stuart Professor of Communications and Public Affairs in the Woodrow Wilson School, Princeton University. Lynn Vavreck is Assistant Professor of Government, Dartmouth College. Other contributors are Bruce Buchanan, Tami Buhr, Ann Crigler, John G. Geer, Kathleen Hall Jamieson, Marion Just, Daron R. Shaw, and John Zaller.

General

Imprint: The University of Michigan Press
Country of origin: United States
Release date: September 2000
First published: September 2000
Editors: Larry M. Bartels • Lynn Vavreck Lewis
Dimensions: 230 x 161 x 28mm (L x W x T)
Format: Hardcover
Pages: 232
ISBN-13: 978-0-472-09731-9
Categories: Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-472-09731-8
Barcode: 9780472097319

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