This book is full of low-cost, and No-cost tips and techniques that
will help you to sell more products or services. Whether you are an
individual working from your kitchen table or a large company,
there are basic marketing principles that must be applied if you
are going to be successful. The author applies those key principles
specifically to small businesses. From this book you will learn:
Five marketing activities every business must engage in; How to
find new prospects without spending a penny; How to stop wasting
money on 'overflow' advertising; How to design advertising and
promotions that get results; Four growth strategies for long-term
success.
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