Aspiring business owners and executives seeking to climb to the
next rung, young to mid-career professionals seeking tools for life
achievement, and general readers interested in biographies of
successful people will like Larry Thornton’s "Why Not Win?". The
book is a front-row seat to how one man altered his thinking to
transform his life. The book begins with his growing up with brown
skin in the 1960s in segregated Montgomery, Alabama. A
desegregation school pioneer, Thornton was a classroom failure
until a perceptive English teacher showed him he had value and
encouraged him to go to college. Like the educator who changed his
life, Thornton became a classroom teacher. But budget cuts took his
job, and he decided to rewrite his story using his artistic talent.
Thornton’s artistry and work ethic got him attention at
Coca-Cola, both for the good and the bad. He had to figure out a
way to navigate this new world, where higher-ups praised him but
co-workers reminded him of his "blackness" by drawing a noose in
his workstation. He persevered by learning to appreciate and
embrace diversity, people resources, and conflicting opinions.
While his success grew at Coca-Cola, Thornton did the unthinkable:
set out to be the first African American to own a McDonald’s
franchise in Birmingham. This thorny journey was peppered with
threats, attempts to thwart his mission and a marriage he could not
keep from falling apart. He absorbed the "try, try and try again"
motto, and came to see that failure was a prelude to feasting upon
the sweet fruit of success. Thornton’s own mother never had a
checking account, but years after her passing he found himself on
the board of directors for a major financial institution. He slowly
became a part of a small fraternity of captains of industry and
fought past guilt and insecurity to pave the way for others who
look like him to join him at the table. Trying to fit into this new
world, he learned that "Thank you," "Please," and "Excuse me" are
perhaps three of the most powerful phrases in communication.
Thornton made up his mind that he would spend each day on a mission
to show his unbending gratitude for his life and its benefits by
fostering a supreme attitude and maintaining consistency in vision,
purpose, and an unwavering commitment to principles. Thornton’s
journey from Madison Park, Montgomery, has been a long one. "Why
Not Win?" reflects on his most useful lessons and the anecdotes
associated with them. If he were a Zen monk, his koan might well
be: "Plan your past." By that he means, think ahead one day, one
week, one year, even twenty years out, and decide today your
desired outcome, and work for it. "Thank God for memories," he
says; "Let’s plan to make them pleasant ones.
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