A polished and professional portfolio including both print pieces
and an online presence is more important than ever for
photographers and other creative professionals to make a great
first impression and secure employment. This new edition of "No
Plastic Sleeves" has been updated to address all facets of
portfolio production, with a special focus on self-promotion and
new information about blogs and social media s role in the process.
Including hundreds of photos, examples of successful design, and
interviews with industry professionals, this text will guide you
through the complete process of conceptualizing, designing, and
developing all the interconnected aspects of your total portfolio
package:
- Objectively evaluate and edit your work
- Develop a distinguishing brand concept
- Understand and apply effective design strategies
- Design a tailor-made portfolio book
- Develop a comprehensive online portfolio
- Develop printed professional and promotional materials
- Utilize social media and self-promotion strategies
"
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