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Exporting - The Definitive Guide to Selling Abroad Profitably (Paperback, 2nd ed.)
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Exporting - The Definitive Guide to Selling Abroad Profitably (Paperback, 2nd ed.)
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"Laurel Delaney writes in a tremendous spirit of service to
entrepreneurial and small business leaders navigating the
opportunities of globalization. Whether leading a fresh startup, a
small business, or an entrepreneurial growth company seeking
greatness, the question of whether-and how-to go global must be
addressed. Delaney shows yet again her passionate dedication to
serving her readers with deeply practical guidance."-Jim Collins,
author of Good to Great and co-author of Beyond Entrepreneurship
Gain the knowledge you need to market, sell, and fulfill orders
internationally, taking full advantage of the Internet and the
opportunities it creates. This book is the bible for entrepreneurs
and small business owners taking their US businesses to the next
level of growth through exports. Exporting empowers readers with
the can-do confidence to tackle the challenges and opportunities of
exporting, leading to greater revenues, stability, and
profitability for your business. With 70 percent of global buying
power lying outside US borders, exporting is not just an option for
ambitious entrepreneurs-it's an absolute must for building and
sustaining a successful future. Typically, exporting first appears
on the radar of small businesses as unsolicited inquiries from
foreign customers on the web via your email, website, blog, or
Facebook page. People outside your country want your product, and
they want it now. The problem is that most small business owners do
not know how to service these inquiries. What's the best way to
ship goods? Do I need a license? Should I sell through wholesalers
in specific countries or directly to consumers? How will I get
paid? Reflecting the rapid rate of change in national and global
trade regulations and economic conditions, this second edition
contains extensive updates and enhancements of the first edition's
data and citations; actual and prospective multilateral trade
agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules;
interviews with trade and sector specialists; economic trends and
shocks affecting export opportunities and risks in various regions
and sectors; and the annotated selection of recommended exporting
resource sites. Exporting: The Definitive Guide to Selling Abroad
Profitably: Lays out simple steps and tips to conduct market
research, find customers, open new markets, create an export
business plan, get paid, and ship goods and services efficiently
and profitably Shows you how to use the Internet and social media
to mediate the exporting process and expand your international
presence Details how the US government helps exporters and how to
avoid foreign regulatory pitfalls
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