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Chocolate Fortunes - The Battle for the Hearts, Minds, and Wallets of China's Consumers (Paperback, Special Ed.)
Loot Price: R83
Discovery Miles 830
You Save: R357
(81%)
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Chocolate Fortunes - The Battle for the Hearts, Minds, and Wallets of China's Consumers (Paperback, Special Ed.)
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List price R440
Loot Price R83
Discovery Miles 830
You Save R357 (81%)
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As China comes into its own as a world economic power, a new, huge
consumer class is emerging, hungry for all things Western. Amidst
this demand, five icons of Western business slugged it out in a
battle royal to see which would become the Emperor of Chocolate in
China. Author Lawrence Allen offers an inside look at this battle
for China's chocolate addiction, including the savvy, circumstance,
flexibility, and perseverance that led the companies involved to
varying degrees of success and failure. More broadly, Chocolate
Fortunes examines the unique opportunities and challenges inherent
in the Chinese business universe--for chocolatiers as well as other
businesses waiting for their opportunity to enter the fertile
Chinese market. The book devotes individual chapters to each of the
five global titans of chocolate--Hershey, Nestle, Cadbury, Mars,
and Ferrero--and the trials they faced as they attempted to
dominate their market in an enigmatic and still-developing economy.
You'll discover what it took for these companies to build a Chinese
chocolate business from scratch with virtually no precedent, and
you'll gain insight into their process of navigating a boundless
(and ever-shifting) sea of local, provincial, and national laws and
regulations before conducting even the most pedestrian business
activities. Probing not only the economic, political, and cultural
conditions that have given rise to a seemingly insatiable new
market, this detailed guide delves into the mystique of chocolate
itself and how it captivates not just the Chinese, but people all
over the world.
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