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Personas - User Focused Design (Hardcover, 2nd ed. 2019)
Loot Price: R4,138
Discovery Miles 41 380
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Personas - User Focused Design (Hardcover, 2nd ed. 2019)
Series: Human-Computer Interaction Series
Expected to ship within 10 - 15 working days
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People relate to other people, not to simplified types or segments.
This is the concept that underpins this book. Personas, a user
centered design methodology, covers topics from interaction design
within IT, through to issues surrounding product design,
communication, and marketing. Project developers need to understand
how users approach their products from the product's infancy, and
regardless of what the product might be. Developers should be able
to describe the user of the product via vivid depictions, as if
they - with their different attitudes, desires and habits - were
already using the product. In doing so they can more clearly
formulate how to turn the product's potential into reality. Based
on 20 years' experience in solving problems for businesses and 15
years of research, currently at the IT University of Copenhagen,
Lene Nielsen is Denmark's leading expert in the persona method. She
has a PhD in personas and scenarios, and through her research and
practical experiences has developed her own approach to the method
- 10 Steps to Personas. This second edition of Personas - User
Focused Design presents a step-by-step methodology of personas
which will be of interest to developers of IT, communications
solutions and innovative products. This book also includes three
new chapters and considerable expansion on the material in the
first edition.
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