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Elastic - Flexible Thinking in a Constantly Changing World (Paperback)
Loot Price: R273
Discovery Miles 2 730
You Save: R77
(22%)
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Elastic - Flexible Thinking in a Constantly Changing World (Paperback)
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List price R350
Loot Price R273
Discovery Miles 2 730
You Save R77 (22%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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The bestselling author of The Drunkard's Walk and Subliminal
unlocks the secrets of flexible thinking. What do Pokemon Go and
Mary Shelley's Frankenstein have in common? Why do some businesses
survive, and others fail at the first sign of change? What gives
the human brain the edge over computers? The answer: Elastic
Thinking. It's an ability we all possess, and one that we can all
learn to hone in order to succeed, at work and in our everyday
lives. Here Leonard Mlodinow, whose own flexible thinking has taken
him from physics professor to TV scriptwriter and bestselling
author, takes us on a revelatory exploration of how elasticity
works. He draws on cutting-edge neuroscience to show how, millennia
ago, our brains developed an affinity for novelty, idea generation
and exploration. He discovers how flexible thinking enabled some of
the greatest artists, writers, musicians and innovators to create
paradigm shifts. He investigates the organisations that have
demonstrated an elastic ability to adapt to new technologies. And
he reveals how you can test your own brain power and increase your
capacity for elastic thinking. By uncovering the secrets of our
flexible minds, Elastic explains how to thrive in an endlessly
dynamic world, at a time when an ability to adapt is more important
than ever before.
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