Creating Powerful Brands (Paperback, 4th edition)

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald & Wallace * Summarise the latest thinking and best practice in the domain of branding * Show how branding theories are implemented in practice with all new real marketing campaigns * Bring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

General

Imprint:	Elsevier Science Ltd
Country of origin:	United Kingdom
Release date:	September 2010
First published:	November 2010
Authors:	Leslie de Chernatony
Dimensions:	235 x 191 x 28mm (L x W x T)
Format:	Paperback
Pages:	496
Edition:	4th edition
ISBN-13:	978-1-85617-849-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-85617-849-8
Barcode:	9781856178495

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