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From Brand Vision to Brand Evaluation - The Strategic Process of Growing and Strengthening Brands (Hardcover, 3rd edition) Loot Price: R5,277
Discovery Miles 52 770
Repayment Terms: R495 pm x 12*
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From Brand Vision to Brand Evaluation - The Strategic Process of Growing and Strengthening Brands (Hardcover, 3rd edition):...

From Brand Vision to Brand Evaluation - The Strategic Process of Growing and Strengthening Brands (Hardcover, 3rd edition)

Leslie de Chernatony

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Loot Price R5,277 Discovery Miles 52 770 | Repayment Terms: R495 pm x 12*

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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2015
First published: 2010
Authors: Leslie de Chernatony
Dimensions: 229 x 152 x 22mm (L x W x T)
Format: Hardcover
Pages: 376
Edition: 3rd edition
ISBN-13: 978-1-138-12858-3
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-12858-9
Barcode: 9781138128583

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