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The International Business Environment (Paperback, 4th Revised edition)
Loot Price: R1,864
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The International Business Environment (Paperback, 4th Revised edition)
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In this versatile and engaging textbook the authors integrate
diverse, global examples with coverage of all key topics to produce
the most practical and multi-perspective international business
environment textbook. Case studies on Google, Oxfam, and Netflix,
as well as coverage of the latest developments in globalization,
Trump's presidency, and emerging markets showcase the realities of
business today and ensure students have the grounding they need to
effectively explore and analyse the issues facing organizations
globally. Students are supported in their learning with chapter
summaries, diagrams, and a comprehensive glossary, but also
challenged by counterpoint boxes, learning tasks, and review
questions in every chapter, encouraging critical thinking and
research skills. Even with its comprehensive breadth of coverage,
The International Business Environment remains concise and
accessible through use of the PESTLE framework to steer its
analysis. Now in its fourth edition, this book is the ideal
companion to any international business environment course. This
book is accompanied by a range of supporting online resources: For
students: Multiple-choice questions A glossary Library of video
links Web exercises Web links Additional economic resources For
lecturers PowerPoint slides Answers to review questions Answers to
case study questions Extended case studies Figures and tables from
the book
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