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Quality Services and Experiences in Hospitality and Tourism (Hardcover)
Loot Price: R3,230
Discovery Miles 32 300
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Quality Services and Experiences in Hospitality and Tourism (Hardcover)
Series: Bridging Tourism Theory and Practice
Expected to ship within 12 - 17 working days
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This volume presents the latest perspectives and practices on
quality services and experiences in hospitality and tourism. It
offers conceptual discourse, empirical evidence, application of
existing and emerging theories, and considers the implications of
practical findings to extend beyond the academic realm of service
quality, and examine the quality issues of both services provided
and experiences encountered across a wide spectrum of tourism
sectors. As such, it provides new intelligence and contributes to
the study of new consumers, as well as organizations and
destinations that serve and host them. The book continues the
series' tradition of connecting scholarly works and real-world
cases, with a unique mix of geographic representations. The
majority of its chapters are drawn from the proceedings of the 2016
conference on Service Quality in Hospitality and Tourism:
Experiencing Persian Heritage held in Isfahan, Iran. The regional
focus of the conference is augmented in this book with
contributions from elsewhere, resulting in a more diverse and
global context for the treatment of quality services and
experiences in hospitality and tourism. The volume will appeal to
academic scholars and industry professionals interested in
exploring new frontiers of knowledge on the subject. Organized in
three parts with distinctive themes, the chapters are appropriate
course readings, either collectively or selectively, for
undergraduate and graduate students in educational programs
focusing on global curricula.
General
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