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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success

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Cut The Crap! - The Power Of Authenticity For Brands & Business (Paperback) Loot Price: R201
Discovery Miles 2 010

Cut The Crap! - The Power Of Authenticity For Brands & Business (Paperback)

Lisa Steingold; Foreword by Derryn Jackson

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Loot Price R201 Discovery Miles 2 010

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The world has changed and it’s time to Cut the Crap!

#CTC is a guide for people, brands and business to get real and more importantly why. Using case studies from the likes of politicians to big brands, Trump and McDonalds alike, Lisa delves into understanding the opportunity cost of crap, why marrying potential doesn’t work and why living “brand by experience” is the key to sustainability and wealth.

In Lisa’s words: "This isn’t a nice little handbook of how to be authentic. I want to tell you that in the age of social media and the mobile revolution, there’s no other f*cking way"

General

Imprint: Lisa Steingold
Release date: August 2017
Authors: Lisa Steingold
Foreword by: Derryn Jackson
Dimensions: 198 x 124 x 10mm (L x W x T)
Format: Paperback
Pages: 175
ISBN-13: 978-0-620-77050-7
Categories: Books > Business & Economics > Business & management
Books > Health, Home & Family > Self-help & practical interests
Books > Business & Economics > Business & management > Business strategy
Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
Books > Local Author Showcase > Lifestyle
Books > Local Author Showcase > Business
Books > Business & Economics > Promotions
LSN: 0-620-77050-3
Barcode: 9780620770507

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