In today's uncertain world of business, one rule stands above the
rest: If you want to survive--let alone thrive--you must embrace
change. Everything else comes after. In Invent Reinvent Thrive
Kellogg School ofManagement Professor Lloyd Shefsky provides the
inspiration and insight any entrepreneur or family business needs
for long-term success--and he backs it all up with proven models of
what works and what doesn't. Shefsky reveals the common thread of
all businesssuccess stories: reinvention. He explains not just how
to reinvent concepts and ideas from the start, but ways to
continuously innovate and reinvent your business to meet today's
constantly changing marketplace conditions. In addition to his own
expert insight, Shefsky provides firsthand advice through case
studies derived from dozens of original interviews with
entrepreneurs and family business giants, consisting of the leaders
of some of today's most successful companies, including: Howard
Schultz (founder, Chairman, and CEO of Starbucks)Jim Sinegal
(founder of Costco)Chuck Schwab (founder of Charles Schwab &
Co.)Tom Stemberg (founder of Staples) The author also gives special
attention to familybusinesses (which account for over half the U.S.
GDP) and how to address vexing family disparities, enabling family
businesses to last more than two generations. Invent Reinvent
Thrive offers all the answers youneed to get your business where
you want it to be. You'll learn exactly where new and
multi-generational business owners fall short and miss incredible
opportunities, why they fail to take the plunge or innovate--and
how you can rework, revitalize, and reinvent your business not just
to avoid the most common perils but to lead your business tothe
apex of your industry. "Entrepreneurship is not a cataclysmic
event," Shefsky writes. "It is a constant process." Follow his
advice through every step of the process and you will successfully
invent, reinvent--and thrive. PRAISE FOR INVENT REINVENT THRIVE:"If
you think business books are boring, this is your chance to prove
yourself wrong. Storytelling is an art, and Shefsky brings that art
to business. Invent ReinventThrive is a treasure trove of valuable
lessons." -- STAN KASTEN, President and CEO, Los Angeles Dodgers;
former President of the Washington Nationals and the Atlanta
Braves, Hawks, and Thrashers "Invent Reinvent Thrive is full of
wise and practical guidance for both would-be and continuing
entrepreneurs. Shefsky's discussions provide wonderful advice that
will aid anyone embarking on or continuing in an entrepreneurial
enterprise." -- DAVID RUDER, former Chairman, Securities &
Exchange Commission "Our company's direct experience with Lloyd
Shefsky . . . inspired us to methodically pursue Brown-Forman's
never-ending greatness, and this book can do the same for others. I
highly recommend Invent Reinvent Thrive to all businesspeople." --
PAUL VARGA, CEO and Chairman, Brown-Forman Corporation, producer of
Jack Daniels, Finlandia, Southern Comfort, and other spirits "Lloyd
Shefsky tackles the issues many entrepreneurs face and offers
practical advice to defy the odds. If you've had business success,
yet need to go to the nextlevel, read this book." -- GINGER GRAHAM,
former President and CEO, Amylin Pharmaceuticals, and formerfaculty
at the Arthur Rock Center for Entrepreneurship at the Harvard
Business School "This is a very serious study of a critical issue,
and no one dealing with entrepreneurship or family businesses
should make the mistake of ignoring it." -- ISRAEL ZANG, Professor
and former Dean of Business School and Vice Provost of Tel Aviv
University
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