Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
|
Buy Now
The Small Business Guide to Online Marketing (Paperback)
Loot Price: R420
Discovery Miles 4 200
You Save: R25
(6%)
|
|
The Small Business Guide to Online Marketing (Paperback)
(sign in to rate)
List price R445
Loot Price R420
Discovery Miles 4 200
You Save R25 (6%)
Expected to ship within 10 - 15 working days
|
If you run a small business, then your customers are online. They
search for products online, they assess stores and service
providers online, and they buy online. So you and your business
need an online presence; the time has long past when a business can
afford to be without a website. Once your business has a website,
you can't stop there. You need to invest time and energy in
establishing your online presence so that your website and range of
online marketing tactics work effectively. This is where The Small
Business Guide to Online Marketing comes in. This guide to setting
up and growing your online presence tells you everything you need
to know to get your business' online marketing started and then how
to develop your approach. Lola Bailey begins by laying down the
essential basics that you need in place before steadily building up
to more advanced techniques. Jargon is carefully avoided and
step-by-step worked examples illustrate the processes to follow.You
will learn: - What internet marking is and how it drives sales -
The importance of superior content - How to utilise online
performance metrics - What SEO is and how to use it - The benefits
of social media - How to use affiliate marketing - What to consider
when optimising for mobile If you have up until now shied away from
giving your business an online presence because of uncertainty
about how to use internet marketing or its use for you, or if you
have started to market online but would like to enhance your
approach, The Small Business Guide to Online Marketing is for you.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.