How can startups successfully scale customer acquisition and
revenue growth with a Lean team? Out-of-the-box acquisition
solutions from Facebook, Google, and others provide a good start,
but the companies that can tailor those solutions to meet their
specific needs, objectives, and goals will come out winners. But
that hasn’t been an easy task—until now. With this practical
book, author Lomit Patel shows you how to use AI and automation to
provide an operational layer atop those acquisition solutions to
deliver amazing results for your company. You’ll learn how to
adapt, customize, and personalize cross-channel user journeys to
help your company attract and retain customers—to usher in the
new age of Autonomous Marketing. Learn how AI and automation can
support the customer acquisition efforts of a Lean Startup Dive
into Customer Acquisition 3.0, an initiative for gaining and
retaining customers Explore ways to use AI for marketing purposes
Understand the key metrics for determining the growth of your
startup Determine the right strategy to foster user acquisition in
your company Manage the increased complexity and risk inherent in
AI projects
General
Imprint: |
O'Reilly Media
|
Country of origin: |
United States |
Release date: |
March 2020 |
Authors: |
Lomit Patel
|
Dimensions: |
229 x 152 x 28mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
210 |
ISBN-13: |
978-1-4920-5931-8 |
Categories: |
Books
|
LSN: |
1-4920-5931-5 |
Barcode: |
9781492059318 |
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