This study looks at the experiences of European and American
companies that have collaborated with their Japanese competitors in
the fields of computers, consumer electronics, automobiles and
aero-engines, by forming joint ventures, designing products
together and pursuing complementary marketing strategies. It
examines why these companies have chosen to collaborate rather than
compete; whether the Japanese companies have proved to be reliable
partners; whether the non-Japanese have been left behind; and what
the future of such collaboration may be. The book concludes by
pointing to a growing interest among non-Japanese companies in
investing and collaborating within Japan itself.
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