Intro To Integrated Marketing Communication (Paperback)

Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.

General

Imprint:	Juta Books
Country of origin:	South Africa
Release date:	February 2013
Editors:	L. Koekemoer
Dimensions:	246 x 170 x 16mm (L x W x T)
Format:	Paperback
Pages:	233
ISBN-13:	978-0-7021-7793-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Economics Books > Academic & Education > UNISA > Marketing
LSN:	0-7021-7793-8
Barcode:	9780702177934
Course Code:	MNM1507

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