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Being and Neonness (Hardcover, Revised and adapted by Luis de Miranda)
Loot Price: R287
Discovery Miles 2 870
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(34%)
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Being and Neonness (Hardcover, Revised and adapted by Luis de Miranda)
Series: The MIT Press
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List price R432
Loot Price R287
Discovery Miles 2 870
You Save R145 (34%)
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A cultural and philosophical history of neon, from Paris in the
twentieth century to the perpetually switched-on present day. For
most of us, the word neon conjures images of lights, colors,
nightlife, and streets. It evokes the poetry of city nights. For
Luis de Miranda, neon is a subject of philosophical curiosity.
Being and Neonness is a cultural and philosophical history of neon,
from early twentieth-century Paris to the electric, perpetually
switched-on present day Manhattan. It is an inspired journey
through a century of night, deciphering the halos of the past and
the reflections of the present to shed light on the future.
Invented in Paris in 1912, neon first appeared on a modest but
arresting sign outside a small barbershop; the sign lit up number
14, Boulevard Montmartre, attracting so many passersby that the
barber's revenues soon doubled. A century later, neon is no longer
just a sign; it is a mythic object-a metonymy of contemporary
identity and a metaphor for the present, signifying the ubiquity of
commerce and the tautology of hypermodernity. But perhaps the noble
gas of neon whispers something more, something deeper? In ten
short, poetic yet precise chapters, de Miranda explores the neon
lights of the twentieth century. He considers, among other
historical curiosities, the neon compulsions of the Italian
Futurists; the Soviet program of "neonization"; the Nazi's
deployment of neon for propaganda purposes; Baudelaire's "halo" and
Benjamin's "aura"; neon as a gas and crystallized chaos; neon and
power; neon and capitalism-all of this backlit by an original
reading of Sartre's Being and Nothingness. This English edition has
been thoroughly revised and adapted from the French edition, L'etre
et le neon.
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