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The Practitioner's Guide To User Experience Design (Paperback)
Loot Price: R390
Discovery Miles 3 900
You Save: R44
(10%)
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The Practitioner's Guide To User Experience Design (Paperback)
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List price R434
Loot Price R390
Discovery Miles 3 900
You Save R44 (10%)
Expected to ship within 12 - 17 working days
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The core mission of User Experience (UX) design is to craft digital
experiences that not only empower but delight users, and we've
never had a better set of tools for doing so. Not only is there
strong demand in digital product development for people with UX
skills, but technology is evolving so rapidly and in such
interesting ways that the work affords constant opportunities to
innovate and let your creativity run. But how do you get into UX
Design? Do you have to know how to write code? Or do you need a
degree in design? And what exactly is UX? Does it refer to the
process or the result? In The Practitioner's Guide To User
Experience Luke Miller answers all of these questions and draws on
his own experience and examples of specific projects to walk you
through the methods used by designers to craft user experiences.
These include: *Techniques of user research, including conducting
user interviews and surveys and creating personas to represent the
range of users you're appealing to, as well as performing
competitive analysis of rival products. *A core set of methods for
crafting well designed routes of navigation through sites and apps,
called user flows *Creating the layouts and designing the interface
elements of pages, from initial sketching and creating a rough site
map, through the drawing of more detailed page designs, generally
called wireframes, and on to making moving prototypes. *User
testing - everything from rough sketches to fully functioning
prototypes to interpreting the results of tests and making
recommendations for any changes to products. The best UX comes from
learning by doing and understanding how creative, fun and
satisfying the work can be. Adding UX expertise to your mix of
skills will make you more marketable, a knowledge of UX principles
and practices and will enrich your work in any part of digital
product creation.
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