Marketing - Concepts & Strategies (Paperback, 8th Edition)

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world.

Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	2019
First published:	2019
Authors:	Lyndon Simkin • William Pride • Ferrell • Sally Dibb
Dimensions:	255 x 195 x 28mm (L x W x T)
Format:	Paperback
Pages:	832
Edition:	8th Edition
ISBN-13:	978-1-4737-6027-1
Categories:	Books > Social sciences > Education > Teaching skills & techniques Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Economics Books > Academic & Education > UNISA > Marketing Promotions > January Sale > Books > Social & Politics Promotions > January Sale > Books > Varsity
LSN:	1-4737-6027-5
Barcode:	9781473760271

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!