Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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Work, Consumption and Capitalism (Hardcover, 1st Ed. 2016)
Loot Price: R2,734
Discovery Miles 27 340
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Work, Consumption and Capitalism (Hardcover, 1st Ed. 2016)
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Sonic branding, guerrilla marketing, celebrity endorsements,
customer service excellence and multi-channel advertising are just
some of the popular sales techniques that currently promote
consumerism in contemporary capitalism. Considerable energy is
devoted to encouraging consumers to desire new fashions, to
celebrate 'good design', to have feelings for brands and to immerse
themselves in sensory experiences, without worrying about the
ethics of their practices. Work, Consumption and Capitalism looks
at how consumption is produced by focusing on the multiple kinds of
work that make consumption possible, from advertising creatives to
fashion designers, from self-service checkouts to the hippest
barista in the coolest coffee shop. The text encourages students to
consider the place of consumerism in global capitalism to develop
their own answers to the question: How is consumption made
possible? This wide-ranging study of the relations between work,
consumption and capitalism draws on interdisciplinary research in
cultural and economic sociology, history, marketing studies and
cultural studies. With research tasks and discussion questions at
the end of each chapter and case studies throughout, it stands as
an accessible introduction for students of sociology, business and
management, media and communication, cultural policy and cultural
studies. Listen to a podcast about the book.
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