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Airline Visual Identity 1945-1975 (Hardcover, Special edition)
Loot Price: R14,476
Discovery Miles 144 760
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Airline Visual Identity 1945-1975 (Hardcover, Special edition)
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A super stylish journey: The ultimate sourcebook for the best
airline graphic design This edition rounds up the most imaginative,
influential and surprising designs of the airlines' commercial art
from the golden age of flying." Arguably no other book has been
produced with such technical sophistication in recent years. It
provides an unprecedented outline of the development of the visual
identities of thirteen pioneering airlines, combining innovative
research and stunning, museum-like presentations of hundreds of
spectacular aviation posters, other illustrations and photos.
Conceived by some of the world's top creative minds, such as Ivan
Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul
Bass, or advertising titan Mary Wells Lawrence, the designs found
in the book's case studies also illustrate the shift from
traditional methods of corporate design and advertising to
comprehensive modern identity branding programs which took place in
the same period. To reproduce all of the images as precisely as
possible, a total of seventeen different colors, five different
varnishes, and two different methods of foil printing and embossing
were used. The result is a book of exceptional vivacity that pushes
the limits of modern art printing technology. The Premium Edition
has received glowing reviews in leading media around the world,
including The New York Times, Newsweek, CNN, New Republic, Slate,
Adweek, and dozens of others in the United States, France, Britain,
Germany, China, Japan, Switzerland, Austria, Australia, Spain,
Italy, Norway, etc.
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