First airing in 1966, with a promise to "boldly go where no man has
gone before," Star Trek would eventually become a bona fide
phenomenon. Week after week, viewers of the series tuned in to
watch Captain Kirk, Spock, and the rest of the crew of the USS
Enterprise as they conducted their five-year mission in space.
Their mission was cut short by a corporate monolith that demanded
higher ratings, but Star Trek lived on in syndication, ultimately
becoming a multibillion-dollar media franchise. With merchandise
spin-offs, feature films, and several television iterations-from
The Next Generation to Discovery-Star Trek is a firmly established
part of the American cultural landscape. In Star Trek: A Cultural
History, M. Keith Booker offers an intriguing account of the series
from its original run to its far-reaching impact on society. By
placing the Star Trek franchise within the context of American
history and popular culture, the author explores how the series
engaged with political and social issues such as the Vietnam War,
race, gender, and the advancement of technology. While this book
emphasizes the original series, it also addresses the significance
of subsequent programs, as well as the numerous films and extensive
array of novels, comic books, and merchandise that have been
produced in the decades since. A show that originally resonated
with science fiction fans, Star Trek has also intrigued the general
public due to its engaging characters, exciting plotlines, and
vision of a better future. It is those exact elements that allowed
Star Trek to go from simply a good show to the massive media
franchise it is today. Star Trek: A Cultural History will appeal to
scholars of media, television, and popular culture, as well as to
fans of the show.
General
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