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Books > Business & Economics > Business & management > Business strategy

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Asian Brand Strategy (Revised and Updated) - Building and Sustaining Strong Global Brands in Asia (Hardcover, 2nd ed. 2015) Loot Price: R1,551
Discovery Miles 15 510
Asian Brand Strategy (Revised and Updated) - Building and Sustaining Strong Global Brands in Asia (Hardcover, 2nd ed. 2015): M....

Asian Brand Strategy (Revised and Updated) - Building and Sustaining Strong Global Brands in Asia (Hardcover, 2nd ed. 2015)

M. Roll

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Loot Price R1,551 Discovery Miles 15 510 | Repayment Terms: R145 pm x 12*

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A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2015
First published: 2015
Authors: M. Roll
Dimensions: 216 x 140 x 26mm (L x W x T)
Format: Hardcover
Pages: 339
Edition: 2nd ed. 2015
ISBN-13: 978-1-137-35916-2
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-137-35916-1
Barcode: 9781137359162

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