Advertising, Gender and Society - A Psychological Perspective (Paperback)

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2019
First published:	2019
Authors:	Magdalena Zawisza-Riley
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback
Pages:	212
ISBN-13:	978-1-138-50137-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Psychology > Occupational & industrial psychology Books > Social sciences > Sociology, social studies > Gender studies > General
LSN:	1-138-50137-9
Barcode:	9781138501379

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