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So You Want to Start a Brewery? - The Lagunitas Story (Paperback)
Loot Price: R336
Discovery Miles 3 360
You Save: R108
(24%)
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So You Want to Start a Brewery? - The Lagunitas Story (Paperback)
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List price R444
Loot Price R336
Discovery Miles 3 360
You Save R108 (24%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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In 1993, Tony Magee, who had foundered at every job he'd ever had,
decided to become the founder of a brewery. "So You Want to Start a
Brewery?" is the thrilling first-person account of his
gut-wrenching challenges and unexpected successes. Based in
Petaluma, California, the Lagunitas Brewing Company makes craft
beer that is simple and flavorful and defies categorization. The
same could be said for this book. Equal parts memoir, narrative,
and business story--with liberal dashes of pop culture and local
color--this honest yet hilarious account of a one-of-a-kind,
made-in-America journey just happens to culminate with the success
of one of the nation's most popular craft beer brands. In twenty
years, Lagunitas has grown from a shoestring operation to be the
fifth largest--and the fastest growing--craft brewer in the United
States. First published in a limited edition two years ago by a
tiny California press, "So You Want to Start a Brewery? "has here
been revised and updated to include Lagunitas's establishment of a
new brewery in Chicago, set to open in 2014. "So You Want to Start
a Brewery?" is unglamorous and full of entertaining digressions,
but it's never afraid to mess with the nuts and bolts. This is a
must-read for all who have considered starting their own
business--or have sweated blood working to get one on its feet.
Told in the vibrant voice of Tony Magee--the man closest to the
process--this blow-by-blow chronicle will introduce beer drinkers
and entrepreneurs to the reality of starting a craft brewery from
the ground up.
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