To be successful, owners of women's beauty salon must look into the
needs and wants of their customers. This is the reason why many
researchers and academicians have continuously emphasized on the
assessment of customer satisfaction level. Hence, the rationale
behind undertaking this study is to assess the basic factors that
affect customer satisfaction level in women's beauty salon. In an
attempt to assess the problems that customers of women's beauty
salon faces, concerned bodies will have an evidential ground to
address the problem and hence take possible remedial actions. The
beneficiaries from this paper are both existing business persons
and prospective entrepreneurs who want to run successful women's
beauty salon. Besides, business consulting firms who are engaged in
identifying market gap and governmental organizations like Micro
and Small Enterprises and beauty training centers are also
beneficiaries from the findings of this study. Furthermore, this
study is very significant for other researchers who want to conduct
further investigation on similar issue.
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