Post-apartheid South Africa continues to face challenges in its
attempts at economic transformation for the benefit of the majority
of the people, who were marginalised under decades of apartheid and
colonisation. This need for transformation has resulted in various
policy initiatives, including the ongoing demands for the
nationalisation of the economy. The commercial media has a central
role in shaping policy debates. But this media is an ideological
tool as much as it is an economic resource since it is owned and
controlled by people with political and economic interests. It
therefore tends to support and promote the interests of the owners.
This book provides a Marxist critique of the representation of the
nationalisation of the mines debate by the South African commercial
media. Radebe examines corporate control of the media in order to
articulate the interrelations between the state, capital and the
media, and the way the commercial media represents, shapes and
influences public policy. He concludes that beyond factors such as
ownership, commercialisation and the influence of advertising on
news content, the global capitalist hegemony has a more powerful
influence on the commercial media in South Africa than previously
thought.
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