From Facebook to Talking Points Memo to the New York Times, often
what looks like fact-based journalism is not. Itā€™s advertising.
Not only are ads indistinguishable from reporting, the Internet we
rely on for news, opinions and even impartial sales content is now
the ultimate corporate tool. Reader beware: content without a
corporate sponsor lurking behind it is rare indeed. Black Ops
Advertising dissects this rapid rise of “sponsored content,ā€¯ a
strategy whereby advertisers have become publishers and publishers
create advertising—all under the guise of unbiased information.
Covert selling, mostly in the form of native advertising and
content marketing, has so blurred the lines between editorial
content and marketing message that it is next to impossible to tell
real news from paid endorsements. In the 21st century, instead of
telling us to buy, buy, BUY, marketers “engageā€¯ with us so that
we share, share, SHARE—the ultimate subtle sell. Why should this
concern us? Because personal data, personal relationships, and our
very identities are being repackaged in pursuit of corporate
profits. Because tracking and manipulation of data make “likesā€¯
and tweets and followers the currency of importance, rather than
scientific achievement or artistic talent or information the
electorate needs to fully function in a democracy. And because we
are being manipulated to spend time with technology, to interact
with “friends,ā€¯ to always be on, even when it is to our physical
and mental detriment.
General
Imprint: |
Or Books
|
Country of origin: |
United States |
Release date: |
September 2016 |
Authors: |
Mara Einstein
|
Dimensions: |
190 x 139 x 18mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
252 |
ISBN-13: |
978-1-944869-00-7 |
Categories: |
Books
|
LSN: |
1-944869-00-X |
Barcode: |
9781944869007 |
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