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Books > Business & Economics > Business & management > Business ethics
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Trailblazer - The Power of Business as the Greatest Platform for Change (Hardcover)
Loot Price: R422
Discovery Miles 4 220
You Save: R203
(32%)
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Trailblazer - The Power of Business as the Greatest Platform for Change (Hardcover)
 (1 rating, sign in to rate)
List price R625
Loot Price R422
Discovery Miles 4 220
You Save R203 (32%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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'Urgent and compelling' Richard Branson 'The gold standard on how
to use business as a platform for change' Ray Dalio For too long,
many have felt that business focuses too much on profit and not
enough on its responsibilities, but now in Trailblazer, Innovator
of the Decade Marc Benioff shows how all of that can change - for
the better. When Salesforce chairman and CEO Benioff called for
more regulation on the tech industry during the Davos World
Economic Forum, and followed it up by saying Facebook should be
regulated in 'the same way you regulated the cigarette industry',
he found himself at the centre of a storm. This was not what people
expected to hear from a hugely successful tech entrepreneur, and
some industry leaders began calling him to say how he had betrayed
them. But Benioff shows how he created a company committed to
shared values in everything they do, creating a model for others to
follow if they want to thrive in today's business environment,
where criticism of corporate greed is bringing new pressures on
industry. At Salesforce, the aim was to take decisions that were
not only good for business, but also for society as a whole, and
this book will show you how to make these positive steps. Benioff
believes that, in future, the only businesses that will thrive are
those that take an active role in making the world a better place.
Trailblazer is a guidebook to help leaders, employees and customers
to prepare for the next phase of global capitalism: the arrival of
business for good.
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